Woodscape Engineering
Date
- January 7, 2025
Client Name
- Jacob McDany
Woodscape Engineering, a prominent residential and commercial construction and interior design company, had established itself as a leader in the industry. Despite its success, the company faced a challenge: they were receiving only 2 to 3 small-ticket projects each month. Recognizing the need for a strategic shift, Woodscape Engineering approached us with a clear objective - to secure high-ticket projects consistently and optimize their workforce.
The Challenge: Unlocking High-End Opportunities
The primary challenge was the limited number of projects and their relatively small size. The company aimed to elevate its clientele, securing larger projects that would not only showcase their capabilities but also allow for better resource allocation. To address this challenge, our team initiated a comprehensive approach.
The Strategy: Market Research, Brand Building, and Strategic Campaigns
Market Research:
We began by conducting online market research to understand the dynamics of the current locality where Woodscape Engineering had been operating for years. This involved analyzing the target audience's preferences, behavior, and interests.
Brand Building:
With insights from the research, we developed a strategic approach to build the brand name specifically for high-end clients. This involved crafting a narrative that resonated with the expectations and aspirations of the desired clientele.
Social Media Video Ads:
Leveraging platforms such as Facebook and Instagram, we implemented a targeted social media video ad campaigns in the form of Reels and videos on Instagram and Facebook. The content was tailored to align with the preferences and behaviors of high-end clients, showcasing the company's portfolio and expertise.
Google Ads:
To further expand the reach, we launched a unique Pay-Per-Click (PPC) campaign, specifically utilizing Google Ads for both Search and Display ad campaigns. This approach aimed to capture the attention of potential high-end clients actively seeking construction and interior design services.
The Results: A Remarkable Transformation
The implementation of the strategic plan yielded outstanding results within a short span of 3.5 months:
- The number of high-end clients increased from zero to an impressive 35 per month.
- The strategic campaigns led to a significant 60% increase in the profit margin, showcasing the effectiveness of the tailored approach.
Facebook, Instagram, Google Ads (Search & Performance)
Campaign Platforms
35 per month
High-End
Clients Acquired
60%
Profit Margin
Increase
This case study highlights how a targeted approach, incorporating market research, brand building, and strategic campaigns, successfully transformed Woodscape Engineering's market presence. By focusing on high-end clients, the company not only achieved its goal of securing larger projects but also witnessed a substantial increase in profitability.
GrowInfy revolutionized our growth at Greenland Nursery! Their strategic approach diversifying into e-commerce, launching impactful local curiosity campaigns, and introducing a vibrant YouTube channel proved instrumental. Within a year, our online visibility soared, in-store visits spiked by 120%, and our YouTube success, marked by the Silver Play Button, garnered 100,000+ subscribers. GrowInfy's expertise transformed our brand into a thriving, multi-revenue stream powerhouse. Their innovation and dedication significantly contributed to the success we celebrate today.
Jacob McDany
CEO of Rackspace