Greenland Nursery
Greenland Nursery, a distinguished importer and seller of world-class exotic fruits and plants in India, faced significant challenges. The brand struggled with in-store visits, lacked online visibility, and relied solely on one income source.
The Challenge: Low In-Store Visits and Limited Online Visibility
The primary challenges for Greenland Nursery were the absence of online visibility and a single source of income. In-store visits were low, hindering the potential for growth and expansion.
The Strategy: Diversification, Curiosity Campaign, and YouTube Channel Launch
E-Commerce Onboarding:
Recognizing the need for diversification, we successfully onboarded Greenland Nursery for e-commerce purchases. This established a second income channel, providing a new way for customers to engage with the brand.
Curiosity Campaign:
To address the issue of low online visibility, we executed a comprehensive curiosity campaign in the target locality. This campaign aimed to generate interest and intrigue about the exotic fruits and plants offered by Greenland Nursery, resulting in a remarkable 328% increase in brand visibility.
YouTube Channel Launch:
To enhance brand awareness and drive both in-store visits and online engagement, we launched a new channel on YouTube. The channel featured informative content about exotic plants and fruits, gardening tips, and showcased the diverse offerings of Greenland Nursery.
The Results: Multi-Faceted Growth and Achievements
The strategic initiatives led to transformative outcomes within a year:
E-Commerce Success:
The introduction of e-commerce resulted in a significant boost to online sales, establishing a second revenue stream for Greenland Nursery.
Curiosity Campaign Impact:
The curiosity campaign contributed to a 328% increase in brand visibility, attracting a broader audience interested in exotic plants and fruits.
YouTube Channel Success:
The YouTube channel achieved a milestone of 100,000 visitors, earning the prestigious Silver Play Button. This accomplishment correlated with a 120% increase in both in-store visits and e-commerce purchases.
Revenue Diversification:
YouTube AdSense generated $15,000 in revenue from the channel, adding a third revenue stream for Greenland Nursery.
328%
Brand Visibility
Increase
120%
In-Store Visits and E-Commerce Growth
$15,000
YouTube AdSense
Revenue
100,000+
YouTube Channel
Subscribers
Significantly increased
E-Commerce
Revenue
This case study showcases how strategic diversification, a curiosity campaign, and the launch of a successful YouTube channel revitalized Greenland Nursery's market presence. The brand not only achieved significant growth in both online and offline channels but also established multiple streams of revenue for sustained success.
GrowInfy revolutionized our growth at Greenland Nursery! Their strategic approach diversifying into e-commerce, launching impactful local curiosity campaigns, and introducing a vibrant YouTube channel proved instrumental. Within a year, our online visibility soared, in-store visits spiked by 120%, and our YouTube success, marked by the Silver Play Button, garnered 100,000+ subscribers. GrowInfy's expertise transformed our brand into a thriving, multi-revenue stream powerhouse. Their innovation and dedication significantly contributed to the success we celebrate today.
Jacob McDany
CEO of Rackspace